As part of the business diversification, the Dakshina Kannada Co-operative Milk Producers Federation Limited will launch ‘Kokum Fruit Punch’, a new soft drink made of kokum and milk.
DKCMPF assures that not only the tasty drink will quench thirst, but will also serve as an ideal health drink. Federation managing director Ravikumar Kakade said the drink manufactured using the juice of kokum fruit and milk whey will be marketed under a brand for the first time in the state.
“It is a nourishing health drink as it has anti-carcinogenic, anti-oxidant, anti-obese and cardio-tonic properties. Further, milk whey contains lactose, vitamins and protein, which is necessary for one to keep health fit,” he said adding that Kokum Fruit Punch will be an ideal drink for athletes too.
A 200 ml bottle of Kokum Fruit Punch will be priced at Rs 10 and it will be launched to the market soon, he said adding the drink can be preserved for three months from date of manufacture.
In addition, the Federation also has many other business expansion plans of introducing more products to the market. Federation president K Raviraj Hegde said that four more new products will be introduced to the market soon.
Federation will launch a new chocolate flavoured milk pack which will have three months expiry period. This sterilised milk of 200 ml bottles will be sold at Rs 15. Nandini curd, which is now available in 6 kg, 400 grams and 200 grams packs, will be made available in 1 kg packs at Rs 28. New Khova sweet packs of 200 grams will be introduced to the market at Rs 52, he added.
Federation will also introduce diced paneer to the market for the convenience of customers. Paneer will be made available to customers in dice shapes, which will help them to cook easily, Raviraj said.